Stop settling for ordinary, uninspiring poultry. I have spent two decades in professional kitchens, and the secret to a spectacular bird isn’t just a single spice bottle, it is all about the art of layering flavours. This premium chicken seasoning kit gives you my definitive two-step system to build deep, complex flavour, a stunning golden colour, and a succulent, restaurant-quality finish every single time you cook.

The Secret to Authentic Smokehouse Flavour

This master chicken seasoning kit brings together two of our most powerful cupboard staples to work in perfect harmony. Step one uses your choice of our foundational Linchpin base rubs to build a bold, savoury foundation deep within the meat. Step two introduces our aromatic chicken rub, layering a complex blend of rosemary, oregano, paprika, and a subtle lift of fennel seeds directly on top to create an incredible depth of flavour that locks in natural juices as it heats.

Incredibly Versatile BBQ Seasoning

You do not need messy liquid marinades or hours of tedious prep work when you have a professional culinary system in your cupboard. This versatile two-part poultry kit is engineered to deliver flawless balance across an incredible range of everyday meals and weekend cooks:

• Ultimate Family Roasts: Transform a whole bird or a large tray of chicken thighs into a fragrant, golden centerpiece.

• Pitmaster Wings and Thighs: Layer the blends over wings or drumsticks before placing them into your backyard smoker or barbecue grill.

• Quick Midweek Dinners: Elevate pan-seared chicken breasts or quick turkey steaks with a vibrant, chef-grade profile in minutes.

• Next Level Traybakes: Season your poultry and Mediterranean roasting vegetables simultaneously for an easy, high-impact family meal.

No more bland, flat finishes or over-complicated spice cabinets. Just grab both bottles, apply the two-step system, and let this premium dry-rub science do the heavy lifting for you.

Pro Chef Tips for the Ultimate Crust

For the absolute best results, pat your meat completely dry with a paper towel before you begin. First, apply a generous layer of your chosen Linchpin SPG blend to season the meat deep down. Next, dust the aromatic chicken rub directly over the top to lock in that gorgeous golden-brown colour. If you have 20 to 30 minutes, let the seasoned meat rest before cooking to allow the coarse spices and herbs to firmly grab the surface, ensuring a magnificent savoury crust.

Product Specifications and Features

• Innovative Two Step System: A complete base-and-flavour combination kit designed specifically to take your poultry dishes to the next level.

• High Heat Endurance: Specifically blended to handle high-temperature cooking in your oven, air fryer, frying pan, or grill without burning or turning bitter.

• Customisable Flavour Profiles: Choose between our classic competition-style base or our next-level umami blend to suit your cooking style.

• Small Batch Excellence: Developed by a professional chef and blended in small batches to ensure the balance of fennel, rosemary, turmeric, and garlic is spot on.

How to Use

Pat your poultry completely dry. Coat the meat evenly with a foundational layer of your chosen Linchpin base, then apply the chicken rub directly on top as your second layer. Allow the meat to rest for 20 to 30 minutes for maximum flavour absorption. Cook to perfection using your oven, traditional barbecue, air fryer, or heavy frying pan.

Ingredients

This combination kit contains two separate seasonings tailored to your chosen variant.

1. Bawk Bawk Chicken Rub (Included in all kits)

Salt, Garlic, Paprika, Onion, White Sugar, Black Pepper, Fennel Seeds, Rosemary, Oregano, Turmeric

2. Foundational Base Layer (Depends on your selection)

• If you choose the Linchpin SPG Variant: Salt, Black Pepper, Garlic.

• If you choose the Linchpin X SPG Variant: Salt, Black Pepper, Garlic, Monosodium Glutamate (MSG).

Storage Instructions

Store in a cool, dry place away from direct sunlight. Keep the packaging tightly closed after opening to lock in the aromatics and prevent the premium spices from clumping.

Allergy Information

May contain traces of cereals containing gluten, milk, nuts, celery, mustard, and sesame. These allergens are handled within the same production environment.